After selling our electronic business in 1993, Frank Selby who had been fly fishing all his life and taught fly fishing for Fish and Game decided to open a fly fishing store. Opening in 1993, we decided on the name His and Her Fly Fishing because we wanted women to feel comfortable in a fly fishing environment, as well as men. Frank Selby became an FFF Certified Instructor and guide in fresh and saltwater and our fly tier became a pro. And the rest is history.
Here in Southern California we share a bounty of nearby waters allowing us to enjoy fly fishing year round in fresh and saltwater.