Who We Are

After selling our electronic business in 1993, Frank Selby who had been fly fishing all his life and taught fly fishing for Fish and Game decided to open a fly fishing store. Opening in 1993, we decided on the name His and Her Fly Fishing because we wanted women to feel comfortable in a fly fishing environment, as well as men. Frank Selby became an FFF Certified Instructor and guide in fresh and saltwater and our fly tier became a pro. And the rest is history.

Here in Southern California we share a bounty of nearby waters allowing us to enjoy fly fishing year round in fresh and saltwater.